It seems as if Big Tobacco has some sort of secret agenda against the vaping industry. Two major tobacco companies have been in the news lately, Reynolds American and Lorillard, for their meticulous efforts to try to persuade the U.S. Food and Drug Administration to take a very harsh stance against manufacturers of everything from vaping pens to e-juice and e-cigarettes. In fact, the Reynolds Company took a great deal of time and effort to write a rather lengthy 119 page document outlining the many dangerous health risks of e-cigs and vaping. To many in Washington DC, this is almost too ironic to imagine. Cigarette manufactures screaming about health risks? Really?
Tobacco Industry tries to Intimidate both the FDA and the Vaping Industry
What many industry and government insiders believe is that Big Tobacco is really trying to limit their competition’s increasing stronghold on the smokers market by attempting to convince the FDA to regulate the vaping industry similar to that of the tobacco manufacturers. Makers of traditional cigarettes are only allowed a limited number of flavors and brand names while the makers of e-cigs and e-juices can offer unlimited varieties. In fact, special blends can even be ordered by the individual consumer, essentially allowing any American to design their own “boutique” brand with any combination of flavors imaginable. To Big Tobacco, this seems more than a little unfair.
Cigarette Manufactures Demand Level Playing Field
The CEO of Reynolds American, Susan Cameron, made news recently at Virginia’s Global Tobacco Networking Forum by demanding that the FDA implement and enforce the same regulations across the board for both manufactures of traditional and e-cigarettes. She went so far as to say that if the FDA does not modify their standards almost immediately, then there will be devastating health consequences for millions of smokers who try to convert from traditional cigarettes to vaping options. Lorillard CEO, Murray Kessler, agreed, and even offered some additional insights of his own.
CEO of Lorillard Says the Health of the American Public is at Risk
Kessler went on to say that the lack of government regulation of the vaping industry will result in a rash of poorly made and extremely dangerous e-devices being offered to the American consumer on the open market. So far, the Food and Drug Administration doesn’t seem to be buying their argument, especially from an industry that has fought the FDA so diligently for decades about placing the Surgeon General’s Warning on the side of each pack of cigarettes sold. In fact, new evidence shows that certain tobacco companies that produce both traditional and electronic options are actually printing longer, more severe warnings on the sides of their e-cig packaging, warnings that are much longer and intensely worded than for those of tobacco cigarettes.
Phillip Morris Joins in the Battle
Once such company is the Phillip Morris Company, manufacturer of such top-selling brands as Marlboro, Parliaments, and Virginia Slims, among dozens of others. Phillip Morris also has a sideline business called Nu Mark which produces the MarkTen E-Cigarettes Brand. When a consumer buys a MarkTen product, the warning on the side of the package is some 117 words, or 10 times longer than the FDA mandated Surgeon General’s Warning on the side of the pack of traditional cigarettes. This longer, more verbose warning is being viewed by vaping enthusiasts as an attempt by Big Tobacco to flood the consumer market with a great deal of misinformation, striking fear in the hearts of the vaping community in an attempt to drive them back to the traditional, tar and nicotine filled option. A similarly worded 100+ word warning is also found on package of the Vuse E-Cigarettes Brand, owned by none other than the R.J. Reynolds Company, author of the previously mentioned 119 page document to the FDA.
So what are your thoughts on this whole ordeal? Let us know your feelings and thoughts below!